Preheat oven to 375°
Using a hand mixer or Kitchen Aid, beat ⅔ cup pumpkin, 1 cup sugar and 3 eggs for 2-3 minutes.
In a small bowl combine ¾ cup flour, ½ tsp. cinnamon, 1 tsp. baking soda and a pinch of salt. Add to pumpkin mixture. Mix until creamy.
Line a jelly roll pan with parchment paper and add the pumpkin filling. Taking care to smooth it out evenly.
Bake at 375° for 13-16 minutes, taking care not to over bake.
While the cake is baking, prepare your cream cheese filling. In a mixing bowl add 8oz softened cream cheese, 4 TBS soften butter, 1 tsp. vanilla extract and 1 cup powdered sugar. Mix into a smooth creamy texture. Set aside.
Once cake is done, gently roll into a spiral with the parchment paper still on. Allow to cool completely. You can roll it either lengthwise or widthwise. The long way (lengthwise) will give less of a spiral and a smaller roll. And widthwise (rolling the short way) will give a larger spiral and thicker pumpkin roll. (photo up top for reference.)
Once cool, gently unroll and remove parchment paper. Fill with cream cheese filling. Smooth to the corners and roll up again.
Wrap in cling wrap and place in refrigerator at least 30 minutes before serving. For the best flavor, allow to chill in the refrigerator overnight!
When ready to serve, cut off both ends to look more tidy.
Dust with confectioners sugar and enjoy!